MARKETING NEWS

Related Posts

Why Your Employees Are Your Best Brand Ambassadors

Branding is an art, a science, and most importantly, one of the most crucial aspects of any business. Companies pour huge sums of money into logo design, taglines, advertisements, digital media and more to ensure that their brand stands out amongst all the others. And with good reason, too! Whether you’re an auto repair shop

SEO vs. SEM: The Difference and How Each Works

Search engine optimization and search engine marketing, or SEO and SEM, are two of the most confused terms in digital marketing. Is there even a difference? Though these terms are often used interchangeably, the answer to this question is yes. There is, indeed, a difference between SEO and SEM. Essentially, SEO is just one component

Personalized Marketing, 1:1 Communication

In the digital and technology driven age we now live in, marketers are always talking about the importance of targeted marketing campaigns. Advice such as, “get to know your target market,” and, “find out who your consumers are,” is doled out in abundance. In a society that is constantly exposed to digital media, marketers are stopping

Leave a Reply