MARKETING NEWS

Sloppy Social Media Mistakes to Avoid

To many, social media appears to be the easiest, most simple marketing strategy to put together. Post short and clever thoughts or comments and gain more followers…right?

Not necessarily. Most people don’t realize that social media is a bit trickier than it may seem at first glance.

To help you out, here are a few of the most common sloppy social media mistakes that marketers can often make, as well as ways you can avoid them! 

1. Using the Wrong Networks 

Let’s say you create a Facebook page as one of your company’s social media platforms. Awesome news! But stop to think.  Does your target audience even use Facebook?

If the answer is no, then your social media efforts are essentially going to waste. All of those carefully crafted posts and hashtags aren’t reaching the people you wrote them for.

As with any marketing initiative, know your target audience. Research what they’re interested in, what networks they use, and what type of content they read.

This will make a huge difference in deciding which networks to make use of, and how. Longer text posts, for example, would be better utilized on a blog than a Twitter account, while Tumblr is generally the most useful platform to share images.

Just remember that you’re trying to make the social media content reach the people you want it to!

Social Media Platforms Explained

C/O http://avalaunchmedia.com/

2. Failing to Use Images

Although content is the most important part of any social media strategy, it is important not to forget about images.

Images have been proven to improve response rates to social media posts. They grab people’s attention, and provide a glimpse into what your content is even about.

Images also tend to evoke more of an emotional or social response in people, helping them connect with your brand. 

3. Forgetting about Hashtags 

Hashtags are perhaps the most important part of social networks like Twitter and Instagram, as they help your content reach a wider audience.

People can search for specific hashtags on social networks, and even on Google, which means that hashtags are a primary means for people to locate content on social media networks.

Using hashtags increases the chances that users will find your social media page. 

4. Abandoning Your Social Media Account 

Put simply, an abandoned or unused social media account makes your company look unprofessional and sloppy.

Starting a project and failing to complete it sends a message: you don’t care much about your company’s reputation or image.

Remembering to take care of social media when you have a lot of other work to juggle is difficult, but it is incredibly important that your social media pages are updated regularly.

If you’re not able to put effort into regularly updating your social media account with engaging, relevant content, consider using scheduling tools such as SproutSocial and HootSuite to schedule your posts beforehand.

Creating the Perfect Social Media Post

Creating the Perfect Social Media Post C/O http://www.mycleveragency.com

5. Not Including a Link Back to Your Website 

Last, but certainly not least, link your social media accounts on your website, and vice versa.

Failing to have a link back to your website on your social media account will lead to losing potential customers, consumers, users, etc.

If someone sees and interacts with your brand on social media and wants to take it one step further, the process should be made easy for them.

Not everyone will be willing to search for your company’s website on their own, so make sure you give them one less reason not to do business with you.

beams&bricksSloppy Social Media Mistakes to Avoid

Related Posts

Why Your Employees Are Your Best Brand Ambassadors

Branding is an art, a science, and most importantly, one of the most crucial aspects of any business. Companies pour huge sums of money into logo design, taglines, advertisements, digital media and more to ensure that their brand stands out amongst all the others. And with good reason, too! Whether you’re an auto repair shop

SEO vs. SEM: The Difference and How Each Works

Search engine optimization and search engine marketing, or SEO and SEM, are two of the most confused terms in digital marketing. Is there even a difference? Though these terms are often used interchangeably, the answer to this question is yes. There is, indeed, a difference between SEO and SEM. Essentially, SEO is just one component

Personalized Marketing, 1:1 Communication

In the digital and technology driven age we now live in, marketers are always talking about the importance of targeted marketing campaigns. Advice such as, “get to know your target market,” and, “find out who your consumers are,” is doled out in abundance. In a society that is constantly exposed to digital media, marketers are stopping

Leave a Reply