To many, social media appears to be the easiest, most simple marketing strategy to put together. Post short and clever thoughts or comments and gain more followers…right?
Not necessarily. Most people don’t realize that social media is a bit trickier than it may seem at first glance.
To help you out, here are a few of the most common sloppy social media mistakes that marketers can often make, as well as ways you can avoid them!
1. Using the Wrong Networks
Let’s say you create a Facebook page as one of your company’s social media platforms. Awesome news! But stop to think. Does your target audience even use Facebook?
If the answer is no, then your social media efforts are essentially going to waste. All of those carefully crafted posts and hashtags aren’t reaching the people you wrote them for.
As with any marketing initiative, know your target audience. Research what they’re interested in, what networks they use, and what type of content they read.
This will make a huge difference in deciding which networks to make use of, and how. Longer text posts, for example, would be better utilized on a blog than a Twitter account, while Tumblr is generally the most useful platform to share images.
Just remember that you’re trying to make the social media content reach the people you want it to!
2. Failing to Use Images
Although content is the most important part of any social media strategy, it is important not to forget about images.
Images have been proven to improve response rates to social media posts. They grab people’s attention, and provide a glimpse into what your content is even about.
Images also tend to evoke more of an emotional or social response in people, helping them connect with your brand.
3. Forgetting about Hashtags
Hashtags are perhaps the most important part of social networks like Twitter and Instagram, as they help your content reach a wider audience.
People can search for specific hashtags on social networks, and even on Google, which means that hashtags are a primary means for people to locate content on social media networks.
Using hashtags increases the chances that users will find your social media page.
4. Abandoning Your Social Media Account
Put simply, an abandoned or unused social media account makes your company look unprofessional and sloppy.
Starting a project and failing to complete it sends a message: you don’t care much about your company’s reputation or image.
Remembering to take care of social media when you have a lot of other work to juggle is difficult, but it is incredibly important that your social media pages are updated regularly.
If you’re not able to put effort into regularly updating your social media account with engaging, relevant content, consider using scheduling tools such as SproutSocial and HootSuite to schedule your posts beforehand.
5. Not Including a Link Back to Your Website
Last, but certainly not least, link your social media accounts on your website, and vice versa.
Failing to have a link back to your website on your social media account will lead to losing potential customers, consumers, users, etc.
If someone sees and interacts with your brand on social media and wants to take it one step further, the process should be made easy for them.
Not everyone will be willing to search for your company’s website on their own, so make sure you give them one less reason not to do business with you.