MARKETING NEWS

Mobile Marketing: Where the Future Lies

It’s no secret that mobile phones are the most commonly used form of technology today.  Though the PC once held this status for years, smartphones are nowadays taking away the user traffic that once belonged to our computers.

In today’s tech-savvy world, smartphones are far more convenient than PCs. They’re portable and instinctive – built to make life easier for the user. Digital and social media have never been so accessible.

Your customers value convenience. The most successful, game-changing entrepreneurs understand this, and they bank on it.

Thus, in order to be successful in today’s mobile world, it is important that your company capitalize on the opportunity to reach people through mobile marketing.

You might even want to think about prioritizing your company’s budget for mobile marketing over other marketing strategies…as mobile is where the future lies.

Here are a few tips to help you optimize your mobile presence:

Ensure all content is compatible with mobile phones.

Developing a mobile marketing strategy involves readjusting your content so that it can be easily viewed on mobile devices. This could mean anything from rescaling photos to cutting down on text.

Having clean, professional images and text will come to define your brand in the long run.  Make sure your web design team makes mobile optimization a priority.

Make information convenient.

For small businesses and retailers, “click to call” and “one click” directions are a must.  Your customers are searching for products and services on their phone. If your mobile site doesn’t show them how and where to get information quickly, they are likely to move on to your competitors.

Utilize social media.

Private messaging apps such as Snapchat are becoming increasingly popular, allowing young people to communicate via photographs, videos and text with the press of a button.

The New Orleans Saints was one of the first brands to utilize Snapchat for a mobile marketing strategy. The team used Snapchat to provide fans with glimpses of the team hanging out off the field, as well as sneak-peaks of new uniforms and merchandise.

It is interactions like this that may help fans and users develop a relationship with (or even a loyalty to) a particular brand.

Cater to your target audience.

One of the keys to mobile marketing is knowing your target audience.

With mobile phones surpassing television and PCs as the platform through which we view the most media, it is no surprise that consumers are now using their smartphones to access multiple social media platforms.

Your company must understand how your target audience experiences everything, from relationships and entertainment to working and making purchases. As mobile media continues to explode, gaining a niche following is going to be an extremely important strategy for acquiring and keeping loyal customers to your brand.

Advertise on mobile sites.

If you’re paying for advertising, be purposeful – choose sites with high mobile traffic.  Your website is sure to get more hits.

Mobile phone with many apps coming out of it

The possibilities are endless with mobile marketing and messaging apps.

Forbes once quoted Robert P. Vanderpoel, who claimed, “The most successful business man is the man who holds onto the old just as long as it is good and grabs the new just as soon as it is better.”

Mobile marketing is the new…the better. Prioritize it. Bank on it. It’s not going anywhere anytime soon.

beams&bricksMobile Marketing: Where the Future Lies

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