In Real Estate how you present yourself says a lot about how you do business. For the most part your first impression can determine whether or not you or the next person gets the client. That is why it is extremely important to make sure all your marketing materials are consistent with your brand and the message you want to portray to your clients.
Along with brand management, you want to make sure it also sets you apart from your competition. When going after a listing, there are normally three kinds of realtors: one with loads of experience, one that lives in the neighborhood and the one trying to make a name for themselves.
Whether you are one or the other, the goal is to always have an advantage over your competition. Having a custom listing presentation can do just that. It is away to make sure you are remembered by both your rhetoric and your brand, which is reflected by your marketing materials.
To a client what you do for yourself and your brand is a reflection as to the kind of job you will do for them and their home.